1. SEO: Use Google’s keyword planner tool to identify relevant keywords for your website and for your listings on marketplaces. Use long-tail keywords where you can.
2. Place ‘refer a friend’ cards in parcels: Ask customers to refer their friends – you could offer an incentive in terms of a discount for an extra push.
3. Have an elevator pitch at the ready: Be prepared to market your business everywhere you go, by creating a compelling elevator pitch- make it no more than 8 seconds long.
4. Network: Attend trade fairs and business networking events to identify valuable contacts. Build a presence on LinkedIn – having a strong network will pay you dividends as you grow your business.
5. Ask for referrals: Word of mouth is by far the most influential form of advertising*. So don’t be shy – most people say they would offer a referral if asked, but too few do so. Encourage customers to leave you feedback on eBay and Amazon by placing reminders on invoices and in listings.
6. Offer free trials: If you can afford it offer free trials or samples – people are more comfortable purchasing something they are familiar with.
7. Get social: If you haven’t been paying attention to social media now’s the time. It’s an immediate way to interact with customers asking about your product or business.
8. Get returns right: A Hermes 2014 Usage and Attitudes Survey “How do you manage returns?” revealed that almost 33% of shoppers now look out for free returns.
9. Send out emails: Collect e-mail addresses and send out newsletters with promotions and updates.
10. Put videos on YouTube: ‘How to’ videos on this and other slide-sharing sites can help boost brand awareness.