It’s widely known that to increase brand presence, you should be active on some form of social media. However, unless your business has a dedicated social media team, finding the time to manage and maintain all the platforms out there can be enormously time consuming.

myHermes has therefore created this guide to help you choose the best platform (s) for your company, with top tips on making the most out of them. 


Twitter


Who should be using
it?
Anyone and everyone. Twitter is just as effective for individuals as it is big corporate businesses.


What should you do? Join,
start and lead conversations. For businesses just starting out, Twitter is a great way to get involved in conversation and make connections which could enhance future business prospects. 


How often should you
post?
Ideally, multiple times throughout the day.


Top tips: Being
relevant, having a personality and being concise are all key factors to making sure you engage your followers and make your voice heard. Using the hashtag feature allows you to keep up to date with the latest industry news and trends whilst being a great way to connect with your customers.


Facebook


Who should be using
it?
Anyone and everyone


What should you do?
Evergreen content, events and advertisements


How often should you
post?
Once a day


Top tips: Creating a business page on Facebook is a must with so many potential customers to target. Just remember that your page shouldn’t be solely promotional content. You should have a mixture of promotion, engaging and interesting content as
well to build a relationship with your audience.

 

Instagram


Who should be using
it?
Lifestyle, fashion, food, luxury brands


What should you do?
Short videos (less than 15 seconds) and visual content


How often should you
post?
Once a day. The nature of Instagram invites people to engage in visual content on their ‘zone-out’ time so keep this in mind when posting. The best times target your audience will be during their weekends, commuting hours and night time.


Top tips: Instagram
is a free photo-sharing app, downloaded onto smart phone devices so there’s no point signing yourself up to Instagram if you’re not actively going to use it on your smart phone. Even though you can manage your accounts via a PC, you can’t upload your images to Instagram without a third party tool from your PC. 


Instagram is a great platform for showcasing your products, employees and business developments. It can add a ‘we’re just human’ factor to your business. You do need to understand the demographic of your users though.


Like Twitter, hashtags are a major part of Instagram. They help Instagram users discover content and accounts to follow. The right hashtag could expose your business to large and targeted audiences. So, by making yourself more discoverable on Instagram, you’ll have a much better chance of attracting new followers, gaining more likes as well as increasing engagement. 


LinkedIn


Who should be using
it?
Businesses (in particular B2B service providers), job seekers, recruiters.


What should you do? Industry
updates, company news, products and services, job postings.


How often should you
post?
Between two and four times a week


Top tips: Businesses seeking clients should grow their networks by adding as many real connections as possible. You should then use your second and third degree connections to
seek out companies, focusing on opportunities where you have a real connection.
 

You should note that LinkedIn is more professional in nature than Facebook or Twitter. Your approach should be more serious and assume your audience want professional and informative industry related information.


YouTube


Who should be using
it?
Businesses and brands who give people experiences or explanations. Brands with a lot of video content or advertisements should use this platform.


What should you do? Short
videos, no longer than 1.5 minutes


How often should you
post?
Once or twice a week


Top tips: Two key
things to note with this platform are:
 

1.      
YouTube is the second largest search engine after Google therefore having optimised content available for your service or products can have huge benefits
2.      
YouTube is owned by Google so when it comes to boosting your SEO ranking, videos are over 50 times more likely to appear on the first page of search results.


You should choose this platform if your videos invite engagement, sharing and have content that your target audience will enjoy. If your business can visually demonstrate how your products, services and brand are different from everything else out at the moment, this is the best social platform for your business.

 

Remember, being on too many social media channels can affect your productivity and results so finding the best platforms to focus on can really help your business.

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