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Solid brand awareness in the marketplace is vital for SMEs so for those businesses looking to sell their products abroad, especially to where English is not the first language, exporting can be a daunting prospect.

That is why selling in Poland is an attractive option. With over 800,000 Poles living in the United Kingdom, their trust and familiarity with your brand could have been passed on to their friends and family in the country of their birth.

The increase in Poles in Britain has also led to over 300 flights a week between the two nations and with English commonly spoken in Poland it is simple to agree deals and set up shop if required.

Poland has had uninterrupted growth since 1992 and the UK Government has described the Polish economy as “strong and dynamic”, while 105.8 billion Euros of European Union funds will be allocated between 2014 and 2020.

All this equates to a growing middle class with money to spend, and they are certainly doing that.

Research from KPMG shows wealthy Poles spend 18% of their income on luxury goods, and aspirational Poles spend 13% on luxury goods. The total spend in Poland in 2012 on luxury goods was 36.8bn zloty (around £7.2bn), up by over 10% since 2011.

Further research, this time by Rundlemall, suggests that Poland is ranked among the top 20 most attractive markets globally for retail brands.

E-commerce is also growing with internet penetration currently at 65%, which means there are 24 million internet users in Poland.

Growth is unlikely to stop there, with a 2014 report from Gemius finding that the e-commerce market is growing 25% year-on-year.

Selling through eBay and Amazon is definitely an option. myHermes has an integrated shipment upload system and over 4,500 ParcelShops which makes delivery simple.

However there is one site which is more popular than both. Allegro accounts for over 50% of e-commerce traffic in Poland and has a 40% share of the countries clothing sector.

Like eBay it is an auction site, however 85% of items sold on Allegro are fixed price items.

With myHermes you can ship those items to Poland, with a 3kg parcel costing just £24.35.


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