The past few years have been good for the knitting industry with record growth rates. The Hand Knitting Association now boasts over 7.5 million members*. A fast-growing fad among the Facebook generation, Google searches bring up pages and pages of knitting events and access to free patterns. ‘Knitting for beginners’ has been a particularly strong search term too as well and in 2014 ‘how to knit’ was a term which featured in Google’s Top 10 Searches.
UK getting back to basics with knitting
So why the new popularity of knitting? According to some sources, Millennials are getting tired of staring at their phones and laptop and want to unplug and ‘make’ things. Some believe uptake has also been down to the poor UK weather while others cite celebrity endorsement as a factor. Celebrities like Kate Moss, Kirstie Allsopp, Meryl Streep, Cara Delavigne, Uma Thurman and Cameron Diaz are all self-professed knitting fanatics.
Knitting could provide you with a valuable business proposition
Given the surge in knitting as a craft form, online stores have been seeing bumper sales of knitting essentials. LoveKnitting** saw their site been voted into the Sunday Times Fast Track – that is, start-ups with the fastest growing sales, while John Lewis sold enough yarn to go around the world twice in 2014.
If you want to take advantage of this lucrative trend, there are various routes to market. You could sell supplies on craft marketplace Etsy and British counterpart Folksy, as well as draw people to your website via Instagram and Pinterest. From patterns and knitting markers, to yarns, needles and kits, demand is high out there, and there’s no sign of a slowdown - so this could be a theme to consider when selling online.
* About Us; UK Hand Knitting, 2016
** LoveKnitting in the Press: Sunday Times Fast Track; LoveKnitting, November 2015