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 With this year’s Black Friday estimated to be the first £1 billion shopping day, November 27th has quite rightly been the focus of retailers, however there is a shopping event which could eclipse it.

Last year 278 million items were sold on Singles Day, worth $9.3bn. By Comparison Cyber Monday generated 36.8 million sales.

Attention grabbed, a little bit about Singles Day.

It originates from China at Nanjing University where male students celebrated the November 11 because of all the ones. The day really took off in 2011 and it has become an excuse for an unofficial holiday, blind dates and, more interestingly for readers, a shopping event in which singles buy themselves a treat.

So, how can UK SMEs take part without too much distraction from the build-up to peak and Black Friday?

There is a big demand for quality British-made goods from a growing Chinese middle class.

And the best way to access this ever-growing market is through Alibaba.

The same rules apply on Alibaba as they do on Amazon. If you sell something unique to the market and are competitively priced you have a chance.

Marketing and selling the product correctly is vital. Highlight the fact it is made in Britain, it is a luxury item and its uniqueness. Pictures and accurate description of the item is vital – you don’t want to have to returns from China.

As always when exporting the price of delivery is vital. Sending a parcel through myHermes to China is simple and competitively priced.

You can drop your parcel off at one of our 4,500 ParcelShops or have it collected from one of our local couriers. A full tracked 3kg parcel costs just £38.31 and could be in China in five working days.

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