To understand the current state of independent retail in the UK, we conducted research into how shoppers felt about, independent sellers in 2015, both online and on the high street.
With less money to spend on national ad campaigns, independent retailers need to offer something special to encourage customers to stop by and support them – whether online or off. Our research identified the things independent retailers need to provide, and the features that are essential to get across in marketing materials.
Among our survey findings, we found that 85% of shoppers shop at independent retailers at least once a month, mostly in-store, and mainly thanks to the location, as well as recommendations from friends and family members. Product quality and customer service were also considered by shoppers when using an independent retailer.
However, there is still work to be done. Pressure from online giants such as Amazon is changing the UK’s high streets. This research will help independent retailers understand what they must focus on if they want to encourage shoppers to purchase from them over the online giants.
The need for low-cost deals was important for almost a third of respondents, while the threat of scamming and simply being unsure with unknown retailers were issues for online shoppers. The importance of web-savvy independent retailers was also highlighted, which should be a wakeup call to everyone who's been putting off redesigning their website for a long time.
Finally, we've found that when it comes to independent retailers, reviews and testimonials from happy customers and social media interaction are incredibly important too. It's essential to encourage your customers to leave reviews if they're happy with the service.
For the rest of our findings, take a look at the below infographic for everything you need to know about the state of independent retailers in the UK.