Amazon offers you the opportunity to get your items viewed by a large and loyal global customer base in excess of 300 million, but signing up can be a daunting prospect for the uninitiated. If you’re considering selling on Amazon or are new to the platform here are some tips to help you succeed.
· Provide high quality images of at least 1280 pixels on the longest side, but for best practice use even larger image sizes of 2560 pixels. This allows customers to zoom and see your items in detail.
· Ensure shoppers can find your products by using relevant keywords in your product titles, using the Amazon keyword tool – or Google’s keyword planner tool.
· Describe products accurately. If you misrepresent your items, you’ll face negative feedback from customers.
· Check your listings for errors – if you’ve missed out product data etc. your listings may get suppressed. Check out Amazon’s Seller Coach to identify any listing errors.
· Keep on top of inventory, especially if you sell on multiple channels. Failing to fulfil an order because you’ve run out of stock will result in negative feedback.
· Offer as many delivery options as possible - and if you can offer fast and free shipping – Amazon buyers are getting used to this as a form of fulfilment.
· Ask customers for feedback – put reminders on invoices and on listings – and urge them to contact you first if they experience any problems before posting negative feedback.
· Keep in touch with customers and be at the ready to answer any queries promptly – check out Seller Central regularly for messages. And this applies to weekends too.
· Understand the Buy Box - a key feature on the listings page where customers can start adding items to their shopping carts. You’ll first need to build up your profile and offer competitive pricing to be considered for this coveted position.
Getting to grips with Amazon’s policies can take time, but it’s essential in order to improve your listing placement and move a step closer to the ‘Buy Box’.