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April 16th 2015

Dads from Belfast are in for a treat this weekend after the city topped a poll to find the UK’s most generous children. A whopping 79% of people from Belfast will be buying their dads a Father’s Day present this weekend – almost four times as many as in Edinburgh which came bottom of the poll with 21%.

Delivery firm myHermes analysed the Father’s Day buying habits of 2,011 online shoppers. Belfast comfortably beat other major cities across the UK including Leeds (60%), Birmingham (58%) and London (53%)

Belfast’s dads are also in line for a makeover after clothes topped the list of intended gifts this Father’s Day (47%). A voucher came second with 23%, whilst 13% of dads from Belfast will be able to beat the Sunday night blues by enjoying a glass of their favourite tipple. However, when asked what they would buy their dads ‘if money was no object’, 40% of people said they’d treat their fathers to a holiday. Next up was a car (36%), followed by a new house (20%). Other answers included a racehorse, a new shed and a sense of humour!

This year 57% of people from the city said they would either buy some or all of their gifts online with 40% of shoppers fully preparing themselves by ordering their gifts ‘the week before’ Father’s Day. However, 13% will wait until ‘the day before’, potentially taking advantage of Hermes’ Sunday delivery service offered via many UK retailers.

Mark Pettit, Sales & Marketing Director at myHermes, said: “We all know that dads are notoriously hard to buy for, but that certainly won’t stop the children of Belfast. I’m sure our couriers will be delivering lots of thoughtful gifts throughout the city this week.”

 

 

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